Luke Bryan reveals how much his first music video cost and why those budgets are long gone

Luke Bryan revealed “the insane budget” for his first music video, and how much music video budgets have changed over time.

Luke recently caught up with Bobby Bones on an episode of The BobbyCast, and the pair talked about some of Luke's biggest hits. Bobby brought up All My Friends Say, the lead single from Luke's debut studio album in 2007.

“I remember doing the video,” the country megastar reflected. “I mean, this is where video budgets were at the time. Think about this. They had like hors d'oeuvres trays at my first video…for the people that were working. Hors d'oeuvres. And like, ‘sir, would you like an espresso?’ So, our video budget was like 200 grand. You can’t get 20 grand for a video budget these days. Like, our videos are pretty much us with an iPhone.”

Luke said as he and Bobby laughed.

Bobby shared the clip on Instagram, writing in the caption that the “insane” budget is a “retro flex”.

Luke also spoke about his son’s football journey taking off, including the attention that came with his first high school start and what it’s like navigating recruiting, agents and expectations as a dad.

According to the episode description, Luke also shared the stories behind some of his biggest songs, including That’s My Kind of Night, Rain Is a Good Thing, Drink a Beer and Do I. He also discussed the country artists who influenced him, how he views award show nominations at this stage of his career, and what he still hopes to accomplish with his music.

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- iHeart.com and republished with permission

Hear Luke Bryan and more of your favourite country artists on iHeartCountry NZ by using the player below.