Promoting your gig

Publish date
Friday, 7 Aug 2026, 9:37AM

Whether you're playing to a crowd of ten or ten thousand, effective promotion is key to getting people through the door.

Strong gig promotion can help sell tickets, grow your audience, and create excitement around your music. From social media and local media outreach to posters, email marketing, and event partnerships, there are plenty of ways to spread the word.

This resource from thNew Zealand Music Commission shares practical tips to help you successfully promote your next show. 

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Promoting your gig

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